MorselPrivacy
Effective 25 October 2026 · Morsel by Albara Hassan
The short version: what you eat is yours. Morsel has no account, no ads and no server of ours. Your journal stays on your iPhone and, if you use iCloud, in your own private iCloud database. We can't read it, and we don't want to.
What stays on your iPhone
- Your journal. Every line you write, its calories and macros, your meals, comments, saved meals, recipes, portions and corrections.
- Your body data. Weight, height, birth year, activity level and goals.
- Apple Health data. What Morsel reads from Health (active energy, resting energy, steps, weight) is used on your iPhone to show your day and adjust your goals. It never leaves your device through us.
- Dictation. Speech is turned into text on your iPhone. Audio is not recorded, stored or sent anywhere.
- The food database. Morsel ships with a nutrition database built from USDA FoodData Central. Looking up foods happens on your iPhone, offline.
- Smart parsing. When Apple Intelligence reads a line, it runs on your iPhone with Apple's on-device model. A few lines go to Apple's Private Cloud Compute instead; see the table below.
- Label photos. Reading a nutrition label happens on your iPhone with Apple's text recognition.
- Translation. If you type in a language the on-device model doesn't read, Apple's Translation framework translates the line on your iPhone. The language pack itself is downloaded from Apple when you choose to add it.
The only things that leave your iPhone
Morsel makes very few network requests, and each one has a single job.
| What | Why | What is sent |
|---|---|---|
| Open Food Facts (openfoodfacts.org) | Looking up a barcode you scanned | Only the barcode number, plus an app identifier (Morsel's version and the address of our support page). Like any web request, Open Food Facts sees your device's IP address; their privacy policy applies to it. One request per real scan, never in the background. |
| iCloud (CloudKit) | Syncing your journal between your devices | Your journal, in your own private iCloud database. Only you can read it. We have no access. Turn it off in the iOS Settings app under your Apple Account > iCloud. |
| App Store (StoreKit) | Buying, restoring or checking Morsel Pro | Handled by Apple. We never see your payment details. |
| Apple Private Cloud Compute (iOS 27 with Apple Intelligence, from Morsel 1.0.1) | A closer estimate when the on-device model can't read a line or isn't sure (often restaurant or unusual dishes), Think harder, and Snap on iPhones whose on-device model can't read photos | The line's words or the meal photo, plus matching foods from the built-in database. Apple's Private Cloud Compute uses them only to answer, doesn't keep them, and doesn't make them available to anyone, including Apple and us. How Private Cloud Compute works. |
That's the complete list. There are no ad networks, no tracking SDKs, no social logins and no data brokers in Morsel.
Snap photos
Snap (Morsel Pro, iOS 27 with Apple Intelligence) turns a meal photo into a line of words you can edit. The photo you take is used once, as input to Apple's model: on your iPhone when its on-device model can read photos, otherwise on Apple's Private Cloud Compute, which uses it only to answer and doesn't keep it. Morsel doesn't upload it anywhere else and doesn't keep a copy after the line is written.
Apple Health
Apple Health sync is off until you turn it on in Settings > Apple Health. When it's on, Morsel saves calories, macros, fiber, sugar, sodium, saturated fat, caffeine and water for each line, and weight if you log it. It reads active energy, resting energy, steps and weight to show your day and adjust your goals.
Health data is never used for advertising, marketing or analytics, never sold and never shared with anyone. When you turn sync off, you choose whether to keep Morsel's entries in Health or remove them.
Analytics
Morsel doesn't send analytics or usage statistics. If that ever changes, this page and the app's release notes will say so first, and it will come with a switch to turn it off.
What we don't do
- No account and no sign-in.
- No ads.
- No selling or renting data, ever.
- No tracking across apps or websites, and no advertising identifier.
- No reading your contacts, location or photo library. Snap uses the camera only when you open it, and the system photo picker needs no permission.
Notifications
The only notification Morsel sends today is an optional reminder 24 hours before a free trial ends. You can switch it off on the purchase screen. It's scheduled on your iPhone; nothing is sent to us.
Your data, your controls
- Export: Settings > Export saves your whole journal as CSV or JSON, or copies today as text.
- Delete a line: erase its text, or long-press its value and choose Delete. It goes to Recently Deleted for 30 days, then is removed for good. You can also remove it sooner from Settings > Recently Deleted.
- Delete everything: delete the app. To remove synced data too, open the iOS Settings app > your Apple Account > iCloud > Manage Storage, and delete Morsel's data. To remove Morsel's entries from Apple Health, turn off sync in Morsel and choose "Remove Morsel data from Health", or delete them in the Health app.
Because we hold nothing on a server, there is nothing for us to export or delete on your behalf. If you write to us for support, we keep the email only as long as needed to help you.
Children
Morsel is not directed at children under 13 and doesn't knowingly collect anything from anyone, of any age.
Changes
If this policy changes, we'll update this page and the effective date above. If a change affects what leaves your iPhone, we'll say so in the app's release notes.
Contact
Questions about privacy: albara.m.hassan@gmail.com. We reply within 2 business days.